Holly Hammell-Purvis's profile

Waddle / D&AD New Blood Awards 2023

Holly Hammell-Purvis
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design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
Waddle by Penguin Books was a design project in relation to the D&AD New Blood Awards, in 2023. Assigned by Penguin Books, I was tasked to create three book-related products aimed at a Gen-Z audience, which could enhance the reading experience. 

My answer to this was to create a dedication application where individuals can discuss their reading catalogues and share recommendations, alongside purchasing Penguin merchandise. The campaign consisted of eight consecutive slides and a one-minute long ad video.
design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
design graphic design brand identity product design concept design visual identity marketing Advertising Social media post Socialmedia
Waddle / D&AD New Blood Awards 2023
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Holly Hammell-Purvis's profile

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Holly Hammell-Purvis's profile
Newcastle upon Tyne, United Kingdom

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